| Patient Engagement | Name, email, phone, DOB, health preferences, care plan data | Care coordination, appointment management, health reminders | Contractual necessity + consent | Active + 7 years post-termination |
| Provider Management | Name, email, NPI, credentials, schedule, clinical notes metadata | Provider onboarding, scheduling, clinical workflow support | Contractual necessity | Active + 7 years post-termination |
| Benefits Analytics | Aggregated utilization data, plan enrollment, claims summaries | Population health insights, benefits optimization | Legitimate interest + contractual necessity | Active + 3 years post-termination |
| AI-Assisted Insights (CUBE Assist) | User queries, context window, generated responses, confidence scores | Health navigation, care coordination assistance | Consent + contractual necessity | Active + 1 year (audit logs: 3 years) |
| Authentication & Security | Email, hashed passwords, MFA tokens, session data, IP addresses | User authentication, security monitoring, fraud prevention | Contractual necessity + legitimate interest | Active + 1 year (security logs: 2 years) |
| Website Analytics | Anonymous session ID, page views, device type, referrer (no PII) | Product improvement, conversion optimization | Legitimate interest + consent | 90 days (anonymized aggregates retained longer) |
| Transactional Communications | Email address, notification preferences, message content | Account notifications, appointment reminders, security alerts | Contractual necessity | Active + 30 days (delivery logs: 1 year) |